The ultimate guide to organize an event that Influencers will love

Are you a producer, event planner, promoter, or entrepreneur that’s ready to activate Minnesota’s movers and shakers for your brand? We’ve got some ideas for you. First, get hip to the power of influencer marketing! Influencers are the way of the future and yet have been around for years. People are just now realizing their power and potential! We think people should be realizing YOUR power and potential too, so how about inspiring Minneapolis’s influencers to get excited about your venture? Book The Exchange & Alibi Lounge for your event, concert, happening, or launch party now and get your hashtag trending and your network grows.

Did you know that while it is a huge component, one of the biggest misconceptions about influencers is they are only someone with a large social media following? This thinking confuses influence with popularity. The act of influencing requires a specific result: a change in thinking or behavior. An influencer is someone who has the power to influence the perception of others and get them to do something different. Come on, there are plenty of profiles on Instagram where we like their pictures but would never trust their judgment, right? That’s the difference! When applying this to marketing for your brand, an influencer is someone who helps other people buy from you. How do they do this? Influencers have a combination of three key factors: reach, contextual credibility, and salesmanship.  

Interested? Yeah, we thought you might be. Here’s more…

On your mark… Find influencers

They’re among us and we know more of them than we realize. A short list is here, but it doesn’t need to be such a complicated mission to find influencers near you. Just as you are aspiring to be with your future concert or event, they are aiming for impact and broaden their network. Look for promoters, music industry professionals, rising stars on youtube, local sensations that continue to reach, and people that show up for segments on our local daytime shows like Twin Cities Live or The Jason Show. Also, look to your own habits: what’s your industry and who do you follow to be in the Know? Pay attention to those circles of people…they are influencer marketing just waiting to happen.

If you’re a small fish in a big online pond trying to get your name remembered, it can be hard to gain traction. Luckily there are some hints in connecting with these influencers so that they dig your content enough to share on their social media platforms.

Get set… Plan your Influencer Event

There’s a crazy amount of events out there competing with your content, which means you need to make sure you stand out. After all, you won’t get any engagement from anyone if your event is so-so. How do you guarantee a great event then? Start with a dynamite idea, thorough planning, and make sure you are moving in the right direction from the beginning. Get creative and choose professionals to help you stand out. At The Exchange & Alibi Lounge, entertainment options are on a much higher caliber. We feature two full bars, a dance floor, exclusive VIP seating, and a built-in photo area. Also, we have the most state-of-the-art sound and light equipment available in North America – the first Funktion-One EVO sound system.

The stylish and open layout of The Exchange can accommodate up to 750 guests. Or do you envision a more intimate event? Great. Check out The Alibi Lounge at the Exchange. It’s a swanky cocktail lounge full of stunning beauty, custom-design furniture, and hand-crafted cocktails. It’s perfect for projecting exclusivity for your event by allowing up to 125 guests. Truly, individuality and authenticity should be the objective of your event. Influencer marketing works best when there’s a spark of truth and magic to your idea. With us, there are a ton of ways to make that unique idea come to life.

Go! Create magic together

You’ve found your influencers, you’ve planned your event, and now it’s time for event marketing to come into play! Events are extremely helpful for brands that want to invest in more authentic and long-term influencer partnerships. While most people might consider an event from the consumer perspective (i.e. the chance for people to experience your brand in person), the same ideas apply to influencers.

By giving influencers an enjoyable and immersive experience, brands are able to foster and build real brand advocacy, which results in more authentic and higher quality content. This is the kind of content that their followers believe which result in those followers knowing about YOU and your brand. It all comes down to that perfect party. You don’t think all those people at Coachella are wearing those clothes and using those products accidentally, do you? Advocate for your brand and your future. Book an event at The Exchange & Alibi Lounge that will attract influencers to you and watch your company grow faster than a trending hashtag on Twitter.